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SARAH VINE: Sorry, Kemi, but nobbling Naughty Nigel must be your No 1 priority

There's no room for sentimentality in business. It's simple: give people what they want or they'll take their custom elsewhere. This is the problem facing the Tories.



The main conceptual idea of the article is that Kemi Badenoch needs to prioritize stopping Nigel Farage's Reform Party from gaining support if she wants to be successful as Tory leader and rebuild the Conservative Party. The author argues that Reform, like Amazon or TikTok, is a formidable challenger that the Tories can't ignore. Farage's popularity and ability to connect with voters pose a significant threat, and Badenoch must find a way to neutralize him, whether through her own efforts or by bringing in someone who can effectively "wrangle him."

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